Despite the dominance of computer back–testing and software programs that offer traders multitudes of market indicators, Sam Seiden eschews traditional technical analysis in favor of the simple laws of supply and demand.

First exposed to futures trading about 10 years ago while working on the floor of the Chicago Mercantile Exchange (CME), Seiden developed his theories of supply and demand from watching the market action in the currency pits. He traded for his own account while working as a phone clerk, and through spending several years on the floor, Seiden developed the methodology he still uses today.

Unlike many other off–floor traders, Seiden’s approach has an almost simplistic focus on price.